If you’ve ever been to a fast food restaurant, you’ve been asked the following, “Would you like fries with that?” Why? Because even hamburger and milkshake makers know how important it is to follow-up and follow through on a sale.

The same goes for internet marketing. Backend sales strategies, when applied correctly, are effective ways to improve sales and gain customer loyalty. But you won’t be asking your customers if they want fries with their information products. Instead, you’ll be asking them if they’d like a report on a related topic or a workbook that accompanies an ebook they pruchased.

As simple as it sounds, and as deeply woven into pop culture as it has become, the question, “Would you like fries with that,” is as strategic as a multi-million dollar advertising campaign. Backend sales strategies aren’t just about how to improve sales, they are about knowing who your customer is and understanding what they want, what they need and how you can exceed their expectations… oh, and how to keep them coming back for more.

Don’t let the customer simply place their order, drive through and never look back. Hit them with the soft sell by asking a question, or showcasing similar products to what they have already purchased. Because in the end, they may not even know what they really need. Sometimes, when you offer them the fries, they’ll ask for the milkshake too.

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Filed under: Internet Marketing Tips

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