Where is the first place you’ll hear news about StumbleUpon? Where do you look to discover what StumbleUpon is, how it works, why you would want to use it, how it can help your coaching business, as well as find out the latest updates and services offered? Why, on the official StumbleUpon blog, of course.

When you take a closer look, the simple tabs on StumbleUpon’s official blog are a good model for our own coaching sites. The tabs on the StumbleUpon blog are:

- About us
- Recommendation Engine
- Official Blog
- Press
- Legal

We should always make sure that information specific to our coaching business, as well as basic coaching information, is provided on our web pages within plain sight, the way StumbleUpon’s blog lays them out in its “Recommendation Engine.” It’s so important to provide interesting, valuable, relevant, and original content, as StumbleUpon’s official blog does.

We should all have a Press Page, but too many of us don’t. And, of course, legal disclaimers are a must. But it’s the blog page that keeps our readers and prospective clients up-to-date on our coaching services and programs.  Take StumbleUpon’s example. Some recent entries on their official blog include news about StumbleUpon’s capabilities, news about important community events, organizational changes, contests, and news about StumbleUpon-compatible technology.

The information is concise yet gives the detail you need. And it’s always up to date! It is very frustrating for someone interested in our coaching services to read about a coaching program but discover that the program was offered two months ago. A blog let’s you communicate on a daily or weekly basis with your clients.

So check out StumbleUpon’s blog and see if you can incorporate some if its ideas into your own coaching site today. And for more info on how StumbleUpon can help your coaching business, check out Stumble Traffic Map.

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Filed under: Internet Marketing Tips

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